Midwest Shoe Merchants is Milwaukee’s leading destination for footwear, and my role sits at the center of how the brand communicates, sells, and shows up in the community. I work across marketing, design, and digital storytelling to support multiple retail brands under the MSM umbrella (Stan's Shoes, Goodmiles Running Company, Waxberg's Walk Shoppe, and The Vionic Store Milwaukee).​

 

My work ranges from creating email campaigns and social media content to designing in-store signage and staff merchandise. I build and update website pages and blogs, ensuring each space feels current, clear, and aligned with the brand’s voice. I also collaborate closely with our merchandising team to support product launches and seasonal floorsets.

 

I’ve contributed to major partnerships and events, including marketing materials for the Milwaukee Lakefront Marathon. Across every project, I focus on thoughtful design, consistency, and creative problem-solving, helping transform everyday retail touchpoints into meaningful customer experiences.