Pucker Up! Brewing Company

Pucker Up! Brewing Company began as an exploration into making sour beers more accessible and exciting for new audiences. The variety pack evolved into a vibrant brand experience that breaks away from traditional craft beer aesthetics, inviting Gen-Z consumers and women into a space often dominated by conventional brewing imagery.

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Inspired by Y2K nostalgia, I developed packaging with bright color palettes and bold typography that captures the tart, unexpected nature of sour beers. The design combines ethereal elements with playful visuals, creating an approachable entry point for experimental drinkers and those new to the beer world.

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This project challenged me to infuse feminine energy into a traditionally masculine category. Through distinctive illustrations and a unique visual language, Pucker Up! stands apart on shelves while maintaining an authentic connection to the product's bold flavor profiles. The result is a brand that feels simultaneously fun and sophisticated, inviting curious consumers to explore the complex world of sour brewing.