Spring Jam™️ 2025

Spring Jam is one of the biggest annual student events at the University of Minnesota. An all-day music and arts festival that brings together students and friends to celebrate the end of the academic year. For 2025, I served as the sole lead designer, responsible for building a complete visual world around this high-energy, community-driven event.

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I created the full visual identity system for Spring Jam 2025, including custom illustration, type treatments, and a bold, dynamic color palette that captures the spirit of spring, live music, and student life. The campaign spanned both print and digital assets, including large-scale posters, campus signage, branded merchandise, staff apparel and credential cards, digital screen graphics, social media templates, and motion-based promotional materials.

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As the only designer on the project, I independently managed every stage of production: concept development, feedback loops, file prep, and final delivery. I worked closely with the Student Unions & Activities marketing team and various campus partners to make sure everything aligned with both brand standards and event goals while pushing my style to new places and creating something unexpected.​