MIDWEST SHOE MERCHANTS

Midwest Shoe Merchants is Milwaukee’s leading destination for footwear, and my role sat at the center of how the brand communicates, sells, and shows up in the community. I worked across marketing, design, and digital storytelling to support multiple retail brands under the MSM umbrella (Stan's Shoes, Goodmiles Running Company, Waxberg's Walk Shoppe, and The Vionic Store Milwaukee).​

My work ranged from creating email campaigns and social media content to designing in-store signage and staff merchandise. I built and updated website pages and blogs, ensuring each space felt current, clear, and aligned with the brand’s voice. I also collaborated closely with the merchandising team to support product launches and seasonal floorsets.