SPRING JAM™ 2025

Spring Jam is one of the biggest annual student events at the University of Minnesota. An all-day music and arts festival that brings together students and friends to celebrate the end of the academic year. For 2025, I served as the sole lead designer, responsible for building a complete visual world around this high-energy, community-driven event.

I created the full visual identity system for Spring Jam 2025, including custom illustration, type treatments, and a bold, dynamic color palette that captures the spirit of spring, live music, and student life. The campaign spanned both print and digital assets, including large-scale posters, campus signage, branded merchandise, staff apparel and credential cards, digital screen graphics, social media templates, and motion-based promotional materials.